13 Aug Sales Representative – Market Development / Food Distribution

Our client, a well-established food wholesaler and distributor, is looking for a Sales Representative to expand its presence among independent retailers throughout the Greater Montreal area.

This is a highly field-based role for someone who enjoys prospecting, opening new accounts, meeting directly with store owners, and developing their own territory and customer base.

Our client offers a very extensive product catalogue, primarily consisting of non-perishable food products, along with various categories of everyday consumer goods, including cleaning and personal care products. The portfolio does not include fresh, refrigerated, or frozen products.

KEY RESPONSIBILITIES:

• Actively prospect for new customers within an assigned territory.
• Regularly visit independent grocery stores, convenience stores, pharmacies, dollar stores, and other independent retailers.
• Identify and approach store owners and key decision-makers to develop new business relationships.
• Present and promote a broad portfolio of non-perishable food products and everyday consumer goods, including cleaning and personal care products.
• Identify the most relevant products and sales opportunities based on each store’s profile, customer base, and needs.
• Actively promote new products, special offers, and purchasing opportunities.
• Negotiate orders, volumes, and commercial agreements directly with customers.
• Develop sales through a Direct Store Delivery (DSD) model.
• Maximize product presence and visibility within retail locations.
• Develop new accounts and progressively grow a personal base of active customers.
• Maintain strong relationships with existing customers to generate repeat orders and maximize sales.
• Balance new business development with the management of an established customer portfolio to ensure continued territory growth.
• Efficiently plan daily sales routes and maintain consistent follow-up on sales activities and opportunities.
• Monitor territory development and continuously identify new business opportunities.

REQUIRED PROFILE:

• 2 to 5 years of field-based B2B sales experience, ideally within the food industry, distribution, retail, or consumer packaged goods (CPG).
• A true business development / hunter mentality, with a strong desire to prospect and open new accounts.
• Excellent interpersonal skills and the ability to quickly build trusted relationships with independent store owners and managers.
• Strong business acumen and negotiation skills.
• Highly autonomous, disciplined, and well organized when working on the road.
• Persistent, energetic, and strongly results-oriented.
• Ability to effectively manage a territory and plan customer visits.
• Valid driver’s licence and access to a vehicle.
• Good knowledge of the independent food retail and convenience store network would be a strong asset.

COMPENSATION AND EARNING POTENTIAL:

Compensation includes a significant sales commission, providing excellent earning potential for a high-performing salesperson. The business model also generates a substantial volume of repeat orders. As accounts are developed, the Sales Representative progressively builds and manages their own customer base, allowing them to benefit from repeat business while continuing to open new accounts and grow their territory.