03 Jul Product Marketing Manager

JOB SUMMARY

The Product Marketing Manager plays a pivotal role in driving the go-to-market strategy in Canada, executing campaigns, and leading product education across internal and external audiences. This individual acts as the bridge between cross-functional teams including innovation, logistics, field sales, and creative teams, ensuring the successful launch, positioning, and promotion of products and services. They will also oversee recipe development coordination and product training, ensuring consistency and excellence in messaging and execution.

The successful candidate will lead product marketing communications, plan and activate campaigns, manage product content and assets, support product launches, and maintain brand integrity across all consumer touchpoints.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Planning & Execution

• Act as the liaison with the global marketing team to stay aligned with central initiatives, promotions, and activations.
• Develop and execute a comprehensive marketing plan aligned with the overall brand strategy.
• Provide market insights to inform product marketing strategies and positioning.

Product & Campaign Management

• Coordinate product strategy and content for brand websites including imagery, functionality, pricing, promotions, and bundles.
• Support product launch and maintenance campaigns with market-specific feedback.
• Participate in product launch calls and community meetings with international teams.
• Serve as the local single point of contact for product marketing, distributing key messaging and product value propositions to stakeholders.

Marketing Assets & Content

• Plan, update, and track product support materials and marketing assets.
• Lead recipe marketing and communication campaigns to enhance consumer engagement.
• Manage the creation and distribution of marketing content across digital and physical channels, ensuring brand consistency.

Commercial Management

• Oversee management and pricing strategy for saleable branded goods.
• Coordinate inventory orders and stock allocation in partnership with internal teams.

Stakeholder Collaboration

• Attend and contribute to field meetings to maintain strong relationships with the field network and ensure marketing strategies are field-informed.
• Foster collaboration and champion best practices across product marketing efforts.

Research & Analytics

• Conduct research and competitive analysis to maintain premium brand positioning and identify growth opportunities.
• Monitor and report on marketing budgets, tracking spend and performance.

Other Duties as Assigned

QUALIFICATIONS AND COMPETENCIES

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• 5+ years of experience in product marketing, preferably in consumer goods or direct sales environments.
• Experience in a matrixed or international organization is an asset.
• Strong project management and stakeholder communication skills.
• Data-driven mindset with strong analytical and research abilities.
• Excellent verbal and written communication skills.
• Experience managing creative or culinary teams is highly desirable.

ADDITIONAL INFORMATION

• Position Type: Toronto, Ontario Headquarters (primarily onsite, up to 2 days remote)
• Supervisory responsibilities: None
• Travel requirement: Up to 25%