The Marketing Specialist is responsible for planning, implementing, and managing marketing campaigns to promote the company’s products and services in Canada. This role includes enhancing brand visibility online, increasing website traffic, generating leads and customers, and supporting key marketing operations such as translation, asset development, and campaign deployment. The role requires strong collaboration across departments and attention to detail in campaign execution and brand consistency.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Campaign Development and Implementation

• Design targeted digital campaigns aligned with audience needs and company objectives.
• Deploy and manage marketing campaigns from ideation through execution.

Content Creation and Management

• Produce varied content (websites, blogs, social media, etc.) to attract and engage audiences.
• Develop and manage SEO optimization strategies.
• Support the creation of presentation decks, memos, FAQs, and internal marketing documents.

French Translation and Localization

• Translate and adapt marketing content and communications for French-speaking audiences across Canada.
• Ensure cultural relevance and linguistic accuracy across digital and printed materials.

Social Media Marketing

• Manage and optimize presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Create engaging content and advertisements for social media.

Email Marketing and Klaviyo Support

• Design and implement email marketing campaigns using Klaviyo or similar platforms.
• Manage segmentation, scheduling, and A/B testing to optimize performance.

SEO / SEM

• Execute SEO and SEM strategies to improve organic search engine ranking and generate traffic.

Analytics and Reporting

• Use analytical tools (e.g., Google Analytics) to measure campaign performance.
• Prepare and present reports on digital marketing results.

Pay-Per-Click Advertising (PPC)

• Create and manage PPC campaigns, including budget oversight.

Shopify Maintenance and eCommerce Coordination

• Support Shopify platform updates such as banners, product descriptions, and homepage content.
• Collaborate with internal or external teams on technical changes and seasonal updates.

Cross-Functional Collaboration and Brainstorming

• Work closely with other departments (Sales, Product, Operations) to execute integrated campaigns.
• Actively participate in creative brainstorming sessions for campaign messaging, visuals, and strategy.
• Review and perform final QA on promotional assets to ensure accuracy and brand consistency.

Brand Management and Strategy

• Monitor competitors and benchmark digital initiatives.
• Propose innovative strategies to increase the company’s online presence and customer engagement.

QUALIFICATIONS AND COMPETENCIES

• Bachelor’s degree in marketing, communications, business, or a related field.
• Experience in digital marketing, ideally in a similar industry.
• Google Analytics and other digital certifications are an asset.
• Proficiency with marketing automation tools and eCommerce platforms (e.g., Klaviyo, Shopify).
• Strong knowledge of web analytics tools (e.g., Google Analytics).
• Proven experience using social media for marketing purposes.
• Strong analytical skills and a data-driven mindset.
• Excellent communication and presentation abilities.
• Ability to produce visually appealing and well-structured content.
• Bilingualism (English/French) is a strong asset.