09 Sep Head of Sales – USA

Our client, a company renowned for the superior quality of its bakery products, is seeking a dynamic and strategic Head of Sales to lead and grow its commercial activities in the U.S. market.

The holder of this position will play a key role in developing and executing the growth strategy in the United States, building strong partnerships with existing and potential clients (grocery chains, distributors, food service, etc.).

About our client

Our client is a well-established Canadian company with approximately 200 dedicated and passionate employees. Known for the exceptional quality of its artisanal bakery products, the organization stands out for its expertise, the authenticity of its recipes and ingredients, and the strong added value it provides to its business partners. Its sustained growth in the North American market reflects a clear vision driven by a dynamic entrepreneurial culture and a constant commitment to innovate to better serve its customers.

Key responsibilities:

• Develop and execute the strategic plan to increase sales and market share in the United States.
• Identify new opportunities and build strong partnerships with key clients.
• Negotiate and conclude profitable business agreements.
• Work closely with internal teams (production, logistics, quality) to ensure customer satisfaction.
• Monitor competitors and analyze market trends to adapt the offer and maximize profitability.
• Lead and support a team of sales representatives, administrative support, and manufacturing agents.

Profile sought:

Experience:

• 5 to 10 years of relevant experience in sales development in the U.S. market, ideally in the food sector (food service and retail) or a related industry.
• Solid understanding of market trends, distribution channels, and compliance issues.

Knowledge:

• Sales strategy and planning: pipeline management, forecasting, performance indicators.
• Good command of CRM tools (Salesforce, HubSpot, Zoho CRM, etc.).
• Good understanding of financial aspects: budgeting, pricing strategy, top-line & bottom-line profitability.
• In-depth knowledge of the agri-food sector (bakery is an asset) and customer needs.
• Strong sense of competitive analysis and U.S. market trends.

Key skills:

• Natural leadership: ability to inspire, coach, and mobilize a high-performing team.
• Excellent negotiation skills, deal closing, and strategic partnership development.
• Strong strategic mindset combined with solid data analysis skills.
• Clear and impactful communication, both verbal and written.
• Ability to juggle prospecting (“hunting”) and client retention (“farming”).

Attitudes and mindset:

• Results-oriented, with a “win-win” approach.
• Entrepreneurial spirit, growth mindset, and adaptability.
• Impeccable ethics and focus on customer satisfaction.
• Collaborative, with an ability to build strong long-term relationships.
• Comfortable with long and complex sales cycles.
• Visionary, comfortable taking calculated risks to seize opportunities.

Personality:

• Strong judgment and decision-making autonomy, without falling into micromanagement.
• Ability to manage dashboards and turn analyses into concrete actions.
• Ambitious and motivated by achieving and exceeding goals.
• Assertive, able to stand by their ideas and confidently represent the company’s interests.

Languages and other requirements:

• Excellent command of English (required); French is an asset.
• Available to travel frequently within the United States (35–40%).

What we offer:

• A stimulating work environment where autonomy, creativity, and a collaborative spirit are valued every day.
• A highly competitive compensation package, including an attractive base salary and an annual bonus of up to 30%.
• A comprehensive group insurance program for you and your family.
• Many opportunities for professional development within a company that is rapidly expanding in the North American market.
• And much more!