05 Sep eCommerce & Digital Marketing Manager
In the role of eCommerce & Digital Marketing Manager you will work with a team to build and implement a relevant online strategy in support of the THERMOMIX | Vorwerk Direct Sales model.
The eCommerce & Digital Marketing Manager is responsible for developing and implementing strategies that promote the products, accessories, and services. Through managing their website, email marketing, digital marketing and social media, you will drive the online business and deliver a persuasive and cohesive marketing message to the audience.
This position is part of the Marketing Team. The eCommerce & Digital Marketing Manager supports the Marketing Director.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Responsible for the content, architecture, UX/UI, design, and leads / sales funnel of different digital platforms (Website and Consultant Lounge)
- Define and execute the eCommerce strategy for accessories and merchandising;
- Ensure results are delivered on time and in budget;
- Improve brand awareness through SEO;
- Develop, implement and analyze email marketing campaigns;
- Develop, implement and analyze digital performance marketing campaigns;
- Manage promotion codes, loyalty point program changes and work with IT to define new features for websites;
SKILLS, COMPETENCIES & EXPERIENCE:
- Proven expertise in eCommerce and Digital Marketing;
- Strong organizational skills;
- Data driven with a business mindset;
- Fundamental understanding of Digital Marketing;
- Experience in subscription models is a plus;
- Strong conceptual abilities, with a high attention to detail;
- High proficiency in Shopify, BigCommerce, Klaviyo + CMS in general;
- Ability to drive ideation and execution based on data and business objectives;
- Be a self-starter who has a constant desire to improve and remain innovative in an ever-evolving marketplace;
- Team player; understands the importance of collaboration;
ADDITIONAL INFORMATION:
- Position Type: HQ;
- Expected Hours of Work: Some flexibility in hours is allowed but must be available during the “core” work hours of 10:00 a.m. to 4:00 p.m;
- Supervisory responsibilities: No;
- Travel requirement: Up to 10%
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